Misfits
⟁ Brand Strategy
✐ Tone of Voice
❝ Copywriting
➙ Brand Guidelines
Brand Vision: We’ve got your health covered. In chocolate.
Protein bar or dessert? Get you a bar that can do both. Most protein-packed products are either marketed to fitness bros, or part of an unhealthy diet culture. Misfits Health needed a brand refresh that was fun, fresh, and for anyone who wants a healthy snack.
With their tasty flavor combos, and a chocolatey coating, this plant-based bar can be your workout buddy or your late-night craving.
Whatever your lifestyle, Misfits makes you crave the unexpected.
