Miniluxe
⟁ Brand Strategy
✐ Tone of Voice
❝ Copywriting
Brand Vision: More Than A Mani
The Miniluxe mission is clear: Develop innovative products and salons, and empower nail professionals with real career opportunities.
For over a decade, Miniluxe has built a burgeoning nailcare business, from polish and products to a nationwide network of salons. We overhauled their web experience with a strategy, build, and streamlined design that highlights their mission, product line, and people. As a mid-size business, we wanted to stand toe-to-toe with legacy nail brands, while standing out in a landscape of budding nail brands.
