LPGA
⟁ Brand Strategy
⌖ Positioning
❝ Copywriting
➙ Brand Guidelines
Revitalizing an iconic women’s sport. One pro at a time.
Brand Truth
2/3 of LPGA tournaments are not broadcast to the public.
And people are noticing.
How many of these moments are we missing?
The Challenge
Empower the women of the LPGA to generate interest and demand for a sport with limited airtime.
The Idea
To work around broadcasting limitations, pro players will meet new fans where they are to change how—and where—golf is seen on our screens and in our culture.
Seven pros.
Seven brand strategies.
Bespoke playbooks serve as a springboard for personal success, and the catalyst for accelerating the culture of women’s pro golf.
Pro golfers will unlock fandom beyond the course—their way.
Through interviews, research, personal passions, and goals, we collaborated with each player to pinpoint their secret sauce.
From social series to partnership opportunities, each player is empowered to build her own community and connect with audiences in real ways.
The ultimate goal is to create a ripple effect that draws in fans from different touchpoints, giving the women of the LPGA a well-deserved spotlight and the respect they’ve earned.
Watch this space to see how these ladies show out for their sport, and their collective future.
Now is the time to support women’s golf, on and off the course. ⛳
Special thanks to the crews at Hana Kuma and the LPGA.