Estée Lauder
⟁ Creative Strategy
❝ Script Writing
The Challenge: Establish Estée Lauder as the go-to brand for prestige night skincare routines.
Estée Lauder is a trusted leader in night skincare, holding the number one spot in prestige serums and sleep science. They want to keep it that way.
We created two campaigns around the Advanced Night Repair Serum and Advanced Night Repair Overnight Treatment, using concepts and talent that gave fresh perspectives to an old favorite.
Night Night Club with Nicole Richie
Skincare that goes all out, all night long.
A glow up can also mean a grow up.
As women mature, GRWM probably doesn’t mean they’re hitting the club. They’re most likely doing nighttime skincare routines and hitting the pillow.
With the help of Estée Lauder’s night skincare products, we reinvented what it means to ‘get ready’ with the ultimate reformed party girl.
Nicole Richie shows us how she preps for the dreamiest, most exclusive club of all: bed.
Beauty Sleep Dupe with Kristen Bell
The word “dupe” has become inescapable online. Dupes have become inherently linked to cosmetics and skincare, and consumers are taking advantage of copycats. But, at a cost.
There’s a disregard for the OG formulations, proven science, and product quality that Estée Lauder prioritizes and incorporates into its nighttime products.
Our challenge: To stay ahead of the copycats.
The result? We completely reversed the dupe conversation. While other products try to dupe Estée Lauder, they can’t recreate what we all truly want the most. The Beauty Sleep Dupe features one of the busiest actresses in the biz.
While other brands compete
to dupe each other, Estée Lauder’s Advanced Night Repair has duped the un-dupe-able: BEAUTY SLEEP.
We transcended the typical dupe conversation while reinforcing Estée Lauder’s leadership in the luxury category.
In partnership with SHADOW