Discord
⟁ Brand Strategy
⌖ Positioning
✐ Tone of Voice
❝ Copywriting
➙ Brand Guidelines
Brand Vision: Your place to talk.
This cult social platform began as a fan favorite for gamers to connect, obsess, and discover more about the games they love. As their tools and services became stronger, Discord’s users scaled exponentially, enabling people to connect beyond gaming. They needed to level up their brand system and guidelines, while staying true to the quirky culture OG fans knew and loved.
Discord is where the world talks.
Discord’s value is simple. It’s the place people go to just talk. Talk to their friends, friends of friends, more-than-just friends, families, and chosen families. It’s a welcoming environment to share ideas, thoughts, feels, and laughs.
No other social platform took ownership of the word ‘talk,’ but that’s exactly what Discord users do. A simple idea that made a big impact.
