American Eagle
⟁ Creative Concept
❝ Script Writing
Select Press: Business of Fashion, AdWeek, People
The Challenge
In the aftermath of that campaign, American Eagle wanted to start a different conversation for the holiday season.
The Idea
Just in time for turkey, we got the icon of tradition, taste, and perfectly folded napkins to teach every host how to celebrate…in American Eagle jeans.
Give Great Jeans with Martha Stewart
Martha’s signature tutorials were reimagined as a series of holiday hosting tips in a surreal denim-on-denim wonderland.
Martha Sets the Table
Martha Dresses the Turkey
Martha Wraps the Gifts
Martha’s polish meets AE’s playfulness, with an invitation to embrace the holidays with less perfection.
Turns out, you can pull off anything with the right jeans.
Even low rise.
32M
organic impressions
84K
engagements
221M
media impressions
In partnership with SHADOW and Huffman Creative