Durango Resort & Casino

How do you get job seekers to apply to a unique casino resort in Las Vegas?

For Durango Casino, a job description with a link just wasn’t gonna cut it. They needed something different to get the community talking—and applying. By setting the right tone to entice the right candidates, we helped Durango Casino show their personality before they even had a building to stand in.

1.8M views and counting. Not bad for a recruitment campaign.

I wish I wrote the Spanish version of this spot. Props to the writer and actor on this one.

Special thanks to the teams at Durango and The New Company.